Jamaica Arts and Travel News

The current rate of social change, the increasing acceleration of obsolescence and technological innovation we have introduced within a context of uncertainty and risk in which the time for decision-making is increasingly reduced and the life cycle products are becoming increasingly shorter. Therefore, tourism companies need to decide between several alternatives that carry a significant risk, in a short time, which implies the need for smooth and rapid information.

In that sense, we consider as a pioneer work of Poona (1993), relating the new opportunities brought by information technology, with the consideration that the new tourism was emerging tourism would be flexible, so and proposed a “flexible specialization” within the tourism industry, which suggests the need for tools to manage increasingly complex information dynamics.

Consequently, a company governed by a marketing philosophy should be informed about the market as accurate as possible, but also flexible and efficient as possible in a small temporary space. This is particularly relevant when the WTTC, in Progress & Priorities 2003-2004 document sets the framework incardinated tourism as a world increasingly unpredictable. “In this sense, tourism systems of information management will represent a significant competitive gap, driven by information technology. 3.

Marketing information systems satisfaction of desires and needs of tourists in a market increasingly complex and volatile requires sufficient knowledge of them, making it increasingly necessary intensification of research and information collection market. In addition, because customer satisfaction is based on surrogate alternatives, the ability of a company to meet the needs and desires of the market should be analyzed in the context of competitive relationships in which firms operate.

Consequently, the needs and desires of tourists depend on the cultural offer of the organizational and competitive offerings. This fact refers to the advancement of tourism enterprises in strategic planning in the sense of developing positive differences in front of consumers. However, the extension of the tourist market and the globalization of it facilitated by information technology, is essential transition from information systems that are studied as a competitor to companies that share the same destination, to systems information to consider the destination that offers cultural tourism, as the starting unit, and explore the growing cultural destinations that make up the current global competition, given the current implosion of tourist flows.

Between tourism businesses and markets there is a communication flow that precedes, accompanies and follows trade, resulted in the necessary collection of information, particularly about the desires and needs of clients and other agents as well as communication the company markets about their offerings and activities, assuming from the studies before making cultural tourism product, to the analysis after use, checking the degree of acceptance and satisfaction achieved among consumers. Consequently, the main usefulness of the information is summarized in the opportunity to take as a basis for planning in-depth knowledge of the cultural tourism market, and identify problems and market opportunities, develop and evaluate different alternatives for marketing actions and retrieve information back to control the effects of the decision. In that sense, because of the increasing complexity and changing nature of a multiplicity of factors in the tourism market makes the company must be taken into account and force it to have information on an ongoing basis, given the speed of change, and extensively, since the markets are more heterogeneous resulting segmentation and fragmentation.

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